Privacy Policy

This privacy policy sets out how Blauberg UK Ltd. uses and protects any information that you give Blauberg UK Ltd. when you use this website. Blauberg UK Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Blauberg UK Ltd. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at Blauberg UK Ltd.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Blauberg UK Ltd.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Name of cookie Type of cookie First or third party Session or persistent Purpose
login_redirect Essential
First party Session Preserves the destination page that was loading before the customer was directed to log in.
mage-messages Essential
First party Persistent
(1 year)
Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
mage-translation-storage Essential
First party Per local storage rules Stores translated content when requested by the shopper.
mage-translation-file-version Essential
First party Per local storage rules Tracks the version of translations in local storage.
product_data_storage Essential
First party Per local storage rules Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product Non-essential
First party Per local storage rules Stores product IDs of recently compared products.
recently_compared_product_previous Non-essential
First party Per local storage rules Stores product IDs of previously compared products for easy navigation.
recently_viewed_product Non-essential
First party Per local storage rules Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous Non-essential
First party Per local storage rules Stores product IDs of recently previously viewed products for easy navigation.
First party Session enables websites to store serialized state data. On the Action website, it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie.
form_key Essential
First party Session A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).
_ga Non-essential
First party Persistent
(1 year)
Google Analytics cookie used to distinguish users on a website to generate statistical information about their use of the website
__cfduid Non-essential
Third Party Persistent
(30 days)
collects and anonymizes End User IP addresses using a one-way hash of certain values so they cannot be personally identified.
section_data_ids Essential
First party Session Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
private_content_version Essential
First party Persistent
(1 year)
Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
quickcart_show_cart Non-essential
First party Session Stores configuration for open/close sliding cart.
mage-cache-sessid Essential
First party Session The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to true.
mage-cache-storage Essential
First party Session Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation Essential
First party Per local storage rules Forces local storage of specific content sections that should be invalidated.
store Essential
First party Persistent
(1 year)
Tracks the specific store view / locale selected by the shopper.
guest-view Essential
First party Session Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view.
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